Expansion in the USA and Europe

Banner to announce the implementation of the business development project within the RER call for proposals: Export Promotion for Non-Exporting Companies and Trade Fair Events, Action 3.4.1, POR FESR 2014–2020

Project Description

Beta Group has identified strategic international trade fair events for business development within the RER call for proposals: Export Promotion for Non-Exporting Companies and Trade Fair Events, Action 3.4.1, POR FESR 2014–2020.

Gli eventi si svolgeranno in Europa e Stati Uniti: negli USA il Coverings e la ICFF, International Contemporary Furniture Fair NY, mentre in Europa la fiera francese Maison Objet e il Veris Home Expo in Olanda.

The events will take place in Europe and the United States: in the USA, Coverings and the ICFF (International Contemporary Furniture Fair, NY), while in Europe, the French trade fair Maison Objet and the Veris Home Expo in the Netherlands.

Objectives

The primary objective is to acquire new contacts (we estimate reaching up to 250 new contacts) and orders (30-40 new customers) in the project’s two target areas, assuming a revenue return of €800,000.

These trade fairs also represent an important showcase through which to promote Gruppo Beta’s increasingly broad and cutting-edge product range.